Friday 28 March 2014

Infinity Exhibits Trade Show Displays are the best for product presentation

A trade fair booth system is a graphical presentation to be used at a trade show. The displays differ greatly in size, cost and complexity. They are designed in order to represent some specific interest of the company. These display booths use images and phrases or captions for attracting the people to come forward. A trade fair booth comes in various forms like tabletop displays, table covers, pop-up displays, banner stands, trade show booths and custom design trade show displays.

Now there are few criteria that must be looked upon while setting up suitable trade show displays. These criteria are very important as they can make a huge difference for your business. Therefore the criteria are as follows :
Infinity Exhibits Trade Show Displays
Infinity Exhibits Trade Show Displays

  • Position of the display booth : While setting up a trade display, it is very crucial to choose the position of the stall. If you set up the display booth in crowded places like markets, the display board will be much more visible to the people and more people would be visiting the stall.
  • Using Social Media for spreading the news : Using social media for the purpose of promoting any product or service has increased. So if you utilize the social media for spreading information about your brand or product, it would definitely mean advantage for your business. The target customers would be attracted to visit the stall. Since social media reaches mass audiences, it would help your business to attract more people and get more potential customers.
  • Reveal your new products : While you consider displaying your products, there is always an opportunity for revealing your new product or service and this opportunity can be used to your advantage. If you reveal a new product or service, it would have a great impact on the people visiting your stall.
  • Do not stop inquisitive customers : It is said that customers who attend trade fairs, behave just like kids as they go on touching everything. If you have some product kept for display, let the customers grab the product and have a look at it. What you can do is avoid other obstructions in your stall so that the customers can focus on the product.
  • Have the perfect customer service skills : If you are of the idea that the people visiting your stall would only look at the displayed products and the graphical presentations, then it is wrong. As the saying goes “First impression is the last impression”, it becomes very important for you to interact nicely with the people visiting your stall. If the people are pleased with your behavior then they would definitely be interested in the products.
  • Offer souvenirs : Whenever people visit your stall, do not forget to give them souvenirs or free gifts. It may or may not be in relation to the product you have put on display. But it is sure to make them remember your product every time they use or hold that souvenir.

For more than 20 years in Sarasota and others places in Florida, Infinity Exhibits has been providing the best quality of  trade show displays. Due to the lightweight, durable and affordable trade displays and accessories, Infinity Exhibits Trade Show Displays have been preferred by many businesses.

Saturday 8 March 2014

Shining At Trade Fairs With Custom Design Trade Show Displays

An exposition, trade show or trade fair calls for bread-earners to display their products in the best possible way. Trade show exhibits, displays and booths work like magic for this purpose. These are many-layered set ups in reality, which provide appealing effect on buyers. The most loved of such displays are the custom design trade show displays which are tailor-made to suit the needs of sellers as well as to attract customers and drive traffic.

Trade show exhibits require to be simple and budget-friendly. The design should be such that the brand story of a company is explained effortlessly. Too flashy a design turns people off. Remember, “clear” and “crisp” is the new croon. Stalls at trade fairs prove to be successful if certain unsaid rules are followed:

Rule 1: Choose of the right design:
An eye-catching display reduces half the work of a salesperson. Go for an exclusive overhead banner which has an one-of-a-kind design. Even though tradespersons do not concentrate much on lighting, the truth remains that lighting can invite as well as chase away customers. A creatively lit exhibit brings in more customers. So, focus more on the lighting of the display. Again, try using the latest technologies to deck up your space. Exhibits with 3D videos and laser image displays make more heads turn. Present your company logo on large screens and include more engaging graphics. A very important aspect is the color selection for your display. Avoid using dull colors. Fluorescent colors should essentially be partnered with a lot of black. Bright hues attract viewers the most. Choose and mix the colors wisely for an appealing effect.

Rule 2: Understand the purpose of the trade show:
Do you have something new and innovative to show to the world? Will it take you to the list of trendsetters? Is it really relevant to the theme of the trade show? Once you know the purpose of your exhibition, you can then think about using custom design trade show displays to present your exclusive product. Moreover, avoid choosing the wrong show to display your product. A book stall will never be welcomed at a gizmo fair and vice-versa. A food stall will go unattended at a fashion fair. It is as plain and as blunt as that.



custom design trade show displays
Custom Design Trade Show Display

Rule 3: Know your audience:
Understand what your customers want. Stay prepared to be available to all types of customer queries. Match up to their needs and expectations. Also, manage an efficient team that can identify and rope in quality clients. Have a display which imparts dramatic effect upon attendees. Let us think about a stall at a book fair which has a display section of exclusive writer-autographed books. This shop will surely do far better than any other ordinary book stall.

Rule 4: Find the right spot:
Book a location that is prominent and can be easily spotted. The pain and cost of setting up custom design trade show displays go in vain at many times because of the wrong selection of locations.